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When the Going Gets Tough...


RiverLight

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So, I write on a blog - it does not rank well on Google, which is my job - my field, I mean. I am not a web designer, nor am I a web developer. I am an SEO professional. But I think I TOTALLY suck at my job, even after seven years of so-called "expertise" in the field. The thing is, SEO is really, really freaking HARD. To get a website to rank high on Google for specific terms is a HUGE TASK that takes many, many different tactics and avenues. It doesn't just happen overnight or magically - it takes consistent, deliberate and strategic EFFORT - effort applied over time - that produces results.

After seven years, I feel like a total failure in my field - but why? Because I cannot get my India-based business websites to rank high on Google U.S.? I have fifteen or so #1 rankings on Bing and Yahoo for one business. Yes, #1 rankings! But, that's on Yahoo and Bing, and not Google, the most sought after search engine to rank high on. 75% of search engine users use Google, so that is what employers care about the most.

I got my Indian jewelry client to rank #3 on Google U.S.. So what the heck is going on? Why can't I do the same for these other two India-based businesses? I know the answer about one of them, at least. It's due to "thin" and "low quality" content across the entire site. The site has very little text content, and Google devalues sites with thin content and rewards sites with robust, thorough, lengthy and informative text content - over 2,000 words to be exact! Yes, it takes over 2,000 HIGH QUALITY words to rank in the top ten of Google.

So, I've told my boss this, yet she doesn't listen. So, what happens? I, as the SEO Manager, look like a total failure. Another ranking factor though? The quality and number of external links. The jewelry site had over 18,000 external links, and these two measly India websites have more like 300 or less.

Argh Argh Argh Argh. So, I've also taken many professional courses in my field too.

I just need to give up and move on. The weak give up and stay; the strong give up and move on, as my friend, Arthur, always says.

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You have the spirit to move on, Riv. It's totally their loss WHEN  you leave your current position towards new and better vistas. Your so-called boss is not worthy of you, judging by what you have told us. 

Take care!

 

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12 minutes ago, samadhiSheol said:

You have the spirit to move on, Riv. It's totally their loss WHEN  you leave your current position towards new and better vistas. Your so-called boss is not worthy of you, judging by what you have told us. 

Take care!

 

thank you so very much for saying so. :hugs:She is definitely not worthy. Her work is very sloppy, at best, lol.

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